For this concept, we started with real reference footage shot on a RED Komodo, then generated a studio environment, and built LED panels displaying the Vikings identity. That footage became the foundation for our pipeline, allowing us to reconstruct and extend the visual world of the hype video with an extensive level of control and speed. The star wideout became the center of gravity. Every light source, panel, and camera cut were designed to maximize attention toward the athlete and hold it there to build up hype.