The Making of Light
The Making of Light
An internal R&D study exploring generative 3D product visualization. Since Adidas has always built performance around the idea of zero. This piece explores the idea of constructing the Adidas AdiZero from zero using a laser-built sequence that pays homage to the engineering process behind the shoe itself.
An internal R&D study exploring generative 3D product visualization. Since Adidas has always built performance around the idea of zero. This piece explores the idea of constructing the Adidas AdiZero from zero using a laser-built sequence that pays homage to the engineering process behind the shoe itself.
An internal R&D study exploring generative 3D product visualization. Since Adidas has always built performance around the idea of zero. This piece explores the idea of constructing the Adidas AdiZero from zero using a laser-built sequence that pays homage to the engineering process behind the shoe itself.
CLIENT
Adidas
Adidas
PROJECT TYPE
Generative Concept Film
Generative Concept Film
LOCATION
Tuscany, Italy
Tuscany, Italy
Independent concept work produced by FenomLabs™. All trademarks and logos are property of their respective owners.
Independent concept work produced by FenomLabs™. All trademarks and logos are property of their respective owners.